PFPeople is a 1/1 digital photographs collection inspired by the NFT Profile Picture Mania.
As a tribute to the phenomenon, each photo has its own traits, some more rare and other less.
Each of the 35 traits was styled and photographed physically on the models, trying to maintain the individuality of each person on set.
Because after all, behind the avatar, there’s YOU.
The idea came to my mind in November, and it took me some time to develop it.
I interviewed crypto-natives and researched NFT platforms daily,
in order to create a collection that would be philosophically similar to PFP collections.
The pre-production process included weeks, scouting for models and preparing the location and the props.
The shooting day was crazy. I had to fit 7 models in a day, the other 2 coming in a different day. Fortunately, everyone was professional, and I am beyond grateful for my supportive team.
This project is so special to me that I decided to choose, edit and retouch every single photo myself, which photographers don’t usually do… it took me 2 months of daily work, but looking at the result I feel like it was worth it.
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Owning a PFPeople token gives you access to Valeria’s upcoming collections and services, both physical and digital.